Twinkie Clark-Terrell and Larry Clark
As part of the legendary Clark family musical dynasty, Larry Clark knows the music industry inside out. He does it all — produce, write, arrange and sing. He has all of the connections needed to make things happen. But when it came to identifying assistance to grow his bussiness, he was at a loss.
As a participant in the ProsperUS Detroit program, Clark learned the technical aspects of operating a record company. As a businessman, he holds steadfast to his Christian principles which are encompassed in every aspect of the business.
“I have walked a way from opportunities that may have caused me to compromise those beliefs,’’ he said.
So how does a music producer become a record label owner?
While shopping, his Aunt Elbernita “Twinkie’’ Clark’s albums to record labels, he realized that there was a gap in the market. He decided to start his own independent label featuring some of the best of gospel music around. Initial obstacles included being “the“new kid on the block.’’ He used his presistence to break down those barriers. He says, “The Internet saved my life.’’ Clark used non-conventional avenues such as the Internet to sell albums. He had sales without being on the radio! The label’s inaugural release of Twinkie Clark’s “With Humility’’ album boasted a Top 30 single and a 2012 Stellar Gospel Music Award nomination.
More than learning about operation his business, Clark is now aware of the numerous resources available to aspiring and current entrepreneurs. His passion is evident to everyone he meets.
When asked what his long-term vision for the business is, he simply states, “That’s easy. Continue to make life-changing music.’’